Perhaps you read this title and thought to yourself, “how is this possible? Is it a trick?” Let me assure you that it is not a trick. Indeed, it is very real. There is no scam. It’s an age-old investing strategy called leverage. Leverage is using the right balance to use a little force to generate a big motion. Investment gurus have been doing it successfully for years in margin accounts to borrow stocks, make money on them, then sell them. The difference in price is their income.